2014 Toyota Corolla Preview

The Toyota Corolla has sold more than 40 million units worldwide in the past 47 years, including 1.3 million in Canada. Last week, the Japanese automaker unveiled the brand new, 11th-generation 2014 Toyota Corolla, which will prove equally popular and “won’t be offered in beige,” Toyota Canada President, Seiji Ichii, promised journalists in attendance.

Sporting a bold and vibrant new look highlighted by a trapezoid-shaped front grille and standard LED headlights (a segment first), the 2014 Toyota Corolla is styled after the larger Camry and Avalon sedans, while borrowing many design cues from the Furia concept.

Available in four trim levels (CE, LE, S, and Eco), the 2014 Toyota Corolla will go on sale across Canada this summer. Cargo capacity, fuel consumption, and pricing will be announced at a later date.

Model lineup
A whole bunch of amenities come standard on the 2014 Toyota Corolla, such as eight airbags and the aforementioned LED headlights. The base CE model features 15” steel wheels, the choice of a 6-speed manual or 4-speed automatic transmission, as well as a 4-speaker AM/FM/CD/MP3 stereo with auxiliary audio jack, USB port, and Bluetooth connectivity.

Next up, the Corolla LE offers available fog lights and power moonroof, colour-keyed heated power mirrors, 16” steel wheels, an integrated back-up camera, a 6.1” display screen with voice recognition, and a new continuously variable transmission with intelligent shift (CVTi-S).

The sportier Corolla S, meanwhile, gets 17” alloy wheels, a rear lip spoiler, a tuned suspension, and either a 6-speed manual or CVTi-S. Finally, the Corolla Eco stands out with aerodynamic underbody covers, a colour-keyed rear spoiler, more frugal engine with VALVEMATIC technology, low-rolling resistance tires, and the efficient CVTi-S.

Powertain
A pair of 1.8L 4-cylinder engines will be available with the 2014 Toyota Corolla including a 132-horsepower unit and a thrifty, yet more potent, 140-horsepower VALVEMATIC variant (Corolla Eco). Of course, all models are FWD.

Competitors
Chevrolet Cruze, Dodge Dart, Ford Focus, Honda Civic, Hyundai Elantra, Kia Forte, Mazda3.

2014 corolla s i1 2014 Toyota Corolla Preview
Photo: Toyota

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